Seth Godin, a genius – synopsis of the 16 emails in my inbox

A synopsis of the gazillion Seth Godin emails in my inbox…

  • Don’t be afraid to be fast to market – make decisions quickly!
  • Free is good – if you believe in your product, give it to people to try.
  • The customer is right – forget about them and it will all come crashing down.
  • Marketing speaks to the irrational mind.
  • Don’t be afraid to make mistakes.
  • You can concentrate too hard on polishing
  • Too much data distracts from gut feeling – use your emotions
  • Assume things are going to change – get over it!
  • People remember how you react when things are going badly.
  • Competition is good – make sure you do something to stand out
  • Books change lives
  • We need lynchpins
  • “A new true fan is worth 1000 times more than a mollified critic”

Now, I have probably completely misquoted Seth, so visit his blog for true insight!

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